However, there were little to no details on what the device does, how to use it or what feedback we should provide. And we’d like you to be a beta tester to help us make sure that happens.”Ī little over a week later, I got a notice that I’d been accepted into the beta test and a device had been shipped to my address. While the email came from an AT&T address, it was branded as DIRECTV NOW and simply stated: “We built new TV hardware to give you an even better viewing experience. Right now, setting up satellite TV with DIRECTV requires the cost of a technician, sending a truck to your house, equipment that is installed at your home as well as satellites in space. Why is AT&T trying to replace DIRECTV?īy creating a compact streaming device they can ship to your door or can be picked up in stores, they can drastically lower their costs. It’s reported that AT&T will be launching the service in select test markets next month with a nationwide rollout happening in Q4 of this year. He said by having a piece of hardware that is ‘really elegant and very seamless and easy to self-install,’ the company can do things from a customer experience perspective that are more evolved and more capable.”
There have also been unconfirmed images of internal documents showing the new service.Īdditionally, David Christopher, president of AT&T Mobility and Entertainment, spoke to FierceVideo in June about a possible new TV-based streaming device for DIRECTV.Īccording to FierceVideo: “Christopher said that AT&T built its new streaming box for the service because the company believes it wouldn’t get all the benefits if it had just made the new DIRECTV service an application. The reports say it’ll be called AT&T TV and be a separate streaming service from HBO Max.
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